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Liquid PC Leadership
Loretta Sivret, Co-Founder, Owner and CEO
A Co-Founder of Liquid PC, Loretta leads the company’s day-to-day business operations and overall strategy. She has created a “services first” culture within Liquid PC because she’s passionate about adding value to her partners’ business. Prior to founding Liquid PC, Loretta was VP of Operations for Matrix Marketing for over 10 years. Matrix Marketing was an early leader in the computer wholesale business with revenues exceeding $250M per year. An avid golfer, Loretta carries a single digit handicap and enjoys watching professional golf, attending Boston professional sports team games and spending quality time with her family and friends.
Mike Clark, Co-Founder
A Co-Founder of Liquid PC, Mike is a highly proven serial entrepreneur who has founded and successfully grown multiple businesses including technology marketing and resale companies, a pay-per-view systems / satellite uplink sales and services company, and a 10-location Planet Fitness business in MA. He is also a real estate developer and angel investor. Mike’s varied business background, as well as proven achievements as co-founder of Matrix Marketing and Matrix Europe LTD, make his experience and mentorship a guiding force behind Liquid PC’s success. His mantra is “Work smarter…and harder than the competition”. A family man, Mike enjoys time with his wonderful wife and five children. His hobbies include boating, fishing, golfing, performance cars and global travel.
Taylor Albertini, Vice President of Business Development and Sales
Taylor has been with Liquid PC for 10+ years and manages the day-to-day business development, sales and operations. She is 100% focused on the company success and making all business transactions with Liquid PC effortless for vendors and partners. Taylor’s focus is expanding internal capabilities that support the company’s overall growth. Taylor has a Bachelor of Science degree in Criminal Justice from Westfield State University and studied law at Georgetown University. Taylor enjoys fitness, travel, her dogs and her family.
Nick Varoudakis, Executive Vice President
A long-time partner at Liquid PC and industry visionary, Nick has spent more than 20 years helping our reseller partners succeed by providing unparalleled customer service and innovative product solutions. Nick has been an integral part of the Liquid PC management team, bringing a wealth of experience in technology and channel distribution to his customers. He assists in all aspects of the supply chain, from helping to design technical solutions and assisting customers in maximizing their profit margin, to opening up new product Lines for Liquid PC Resellers.
Kyle Kane, Director Operations
Kyle is Liquid PC’s “get things done guy” and has been with Liquid PC for over two years as the Operations Manager. Since joining LPC, he has been integral in helping to grow revenue and increase productivity. He is responsible for the day-to-day operations and he works closely with the VP of Operations to help manage the company’s growth. Kyle has a Bachelor of Science in Economics from the University of Massachusetts at Amherst. When he is not at work, he is passionate about triathlons and he competes in several races every year.